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Archive for September, 2012


Understand Your Customers Better: Four Tips From Caterpillar


A guest post by Tim Altier of Bridgz.Your marketing efforts are more successful when you focus on the customer—not the product—even when you sell machines large enough to move mountains.When heavy-equipment manufacturer Caterpillar began selling smaller-scale machines to the landscape, construction, and agriculture markets, the company made a strategic decision to sharpen its customer-centric focus.“Traditionally, […]

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How to Tell Your Company’s Story [infodoodle]


Telling your company’s story can be a little like going on a first date. You might be all gussied up and at the right place—but you need to think about the art of conversation, too. How can you make sure you don’t bore your date to tears? How can you share information about yourself that […]

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Is Your Marketing Out of Shape? Back Up Your Goals With Actions

I have a secret. I’ve kept it from most of my colleagues and coworkers for some time now.The sad truth is this: Seven years ago, I weighed close to 205 pounds. And I stand all of 5 feet, 9 inches. So, when you weigh that much, are of limited stature, and don’t have “NFL Running […]

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