All rumors to the contrary, email marketing is not dead or dying; in fact, DJ Waldow told me in this week’s episode of Marketing Smarts, “It’s thriving and growing.”

I invited DJ and his co-conspirator, Jason Falls, to the show to discuss their forthcoming book, The Rebel’s Guide to Email Marketing, and to find out, first and foremost, why they would write a book about email marketing in this day and age!

(Note: DJ will be talking about how to integrate email and social media marketing at our B2B Forum in Boston, October 3-5. Use the code SMARTB2B when you register to save $200!)

2.9 Billion Accounts Can’t Be Wrong

The first reason, as indicated above, is that they were sick and tired of hearing that email marketing is dead when, actually, 94% of people who are online use email regularly (for the mathematically declined, that’s pretty much everybody), there are 2.9 billion email accounts in the world, and the percentage of time that people spend looking at commercial emails is steadily increasing.

Erroneous Advice

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DJ Waldow, CEO of Waldow Social. DJ has spent nearly seven years in the email, social, and community-building world. A prolific blogger and speaker, he has written for various publications, including MediaPost’s Email Insider and MarketingProfs, and has spoken at conferences, such as BlogWorld, and for various organizations, including the University of Utah Business School.

Jason Falls, who has led a national advertising agency’s interactive and social media efforts, worked with Fortune 100 brands as a social media strategist, and served as an independent consultant in the social media industry. He has advised major, regional, and niche brands, including Humana, The Envelope Manufacturers of America, Jim Beam and Maker’s Mark bourbons, Louisville Slugger, and The National Center for Family Literacy.

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