In this article, you’ll learn…Why you need a blog editorial strategyHow to create a successful blog that suits your audience and establishes your voice
Blogs are one of the most valuable content marketing tools that businesses have to engage with and educate their prospects and customers. But many businesses still aren’t taking advantage of what is a great opportunity to directly share information and expertise.
At my company, we encounter that issue all the time. Companies either don’t blog at all or they don’t create enough of the right kind of content in their blog. Why? Usually because they don’t have a blog editorial strategy.
A solid blog strategy will help you create relevant content on a regular basis to attract the people you are trying to reach and help your business convert those readers into customers.
Here are six steps to creating a successful blog strategy that delivers results for your business.
1. Define your audience
Though this first step may seem obvious, many businesses cannot define their exact audience. Identifying your target audience (i.e., whom you are talking to) is the first thing you need to do before even thinking about starting a blog. Be as specific as possible when determining who you are trying to reach.
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