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Posts Tagged internet marketing


Understand Your Customers Better: Four Tips From Caterpillar


A guest post by Tim Altier of Bridgz.Your marketing efforts are more successful when you focus on the customer—not the product—even when you sell machines large enough to move mountains.When heavy-equipment manufacturer Caterpillar began selling smaller-scale machines to the landscape, construction, and agriculture markets, the company made a strategic decision to sharpen its customer-centric focus.“Traditionally, […]

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How to Create a Successful Blog Editorial Strategy in Just Six Steps


In this article, you’ll learn… Why you need a blog editorial strategyHow to create a successful blog that suits your audience and establishes your voice Blogs are one of the most valuable content marketing tools that businesses have to engage with and educate their prospects and customers. But many businesses still aren’t taking advantage of […]

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Five Reasons Why Marketers Fail to Get the Best ROI From Trade Shows

A guest post by Daniel Frank of Search Laboratory.Trade shows have some of the best potential ROI of any marketing tool. To make the most out of their trade-show investments, however, businesses must take the time to plan out their trade-show strategies.Unfortunately, marketers sometimes fail to get the best ROI from trade shows for the […]

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