What Is Agile Marketing, and Why Is It Essential to Marketing Operations?
In this article, you’ll learn…
Four reasons marketers should implement agile marketingSeven expert agile marketing tips
On June 11 in San Francisco, a group of marketers will gather for the first time to discuss the discipline of agile marketing. Their aim is to learn, share, and define the physics of agile marketing.
I queried the agile marketing community about why agile is imperative to marketing today, and what best-practices those agile marketing professionals can share with other marketers who are thinking of starting their own sprints and scrums.
Four Reasons for Agile Marketing
Tablets, smartphones, e-readers, email, content marketing… the list of devices and channels available to customers goes on. Media is getting more fragmented by the minute, and the pace is only picking up.
Faced with all of the changes in marketing over the last few years, marketers need to get serious about marketing processes. Some companies and marketers are handling the pace of change via agile marketing.
Marketing with agility is derived from the agile software development movement: Product marketers and marketers who worked closely with developers who used agile started to apply the practice to their own work and campaigns.
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